Home

Write your awesome label here.

Lay the foundation for a calm and confident birth by understanding how your thoughts, beliefs, and subconscious mind shape your experience.

Discover how your incredible body is designed to birth naturally and safely. Build confidence in your innate physiology and learn how to work with it.

Learn how to nurture your body and mind throughout pregnancy while making empowered, informed choices for your birth.

Step into your power with practical tools, techniques, and mindset anchors that help you remain calm, confident, and connected during birth.

Support your healing, connection, and emotional wellbeing in the weeks after birth, for both you and your baby.

Birth, as Nature Intended blends evidence-based research, subconscious reprogramming, and lived experience to help you prepare for birth in the most natural and empowering way.

✨ Evidence-based & grounded in science - everything is backed by research and real results.
🧘‍♀️ Mind-body connection - learn how to use hypnosis and mindset tools to stay calm and centred.
👶 Created by a mum, for mum - real-world experience meets heartfelt guidance.

Write your awesome label here.

Kia ora, I’m Joy, mum to three beautiful boys (and a daughter on the way), early childhood teacher of 14 years, and a passionate birth educator. After three calm, physiological births (including a breech water birth!), I became deeply inspired to help other māmā experience birth as it was meant to be, calm, connected, and empowering. I’ve studied hypnotherapy and subconscious reprogramming since 2020 and poured everything I’ve learned into Birth, as Nature Intended; a course that helps women release fear, rewire their mindset, and trust their body’s innate power to birth

Not sure yet? Try it risk-free.

Join with confidence, you have nothing to lose, and everything to gain.

Yes, Birth, as Nature Intended is a modern hypnobirthing course, but it’s also so much more. You’ll learn evidence-based birth education, mindset tools, and practical techniques to help you release fear and build confidence. Hypnosis and hypnotherapy are a key part of the course, woven throughout each module.

Hypnobirthing is an evidence-based approach to childbirth that uses relaxation, breathing, and self-hypnosis techniques to reduce fear and tension.

It helps your body work as it’s designed to — promoting a calmer, more positive birth experience. Through deep relaxation and visualisation, you’ll learn to feel confident, in control, and deeply connected throughout birth.

You can begin at any stage of pregnancy. However, the ideal time to start is between 25–33 weeks, giving you plenty of time to practise the tools before birth.

If you discover the course later in pregnancy, that’s okay too! You can still benefit from the content, and you can complete lessons at anytime.

Some māmā even start earlier (around 14–20 weeks) and come back to refresh closer to birth.

It really depends on what works best for you. Many parents love the flexibility of learning online; no need to travel, dress up, or stick to a schedule. You can complete the course at your own pace, from the comfort of your home (yes, even in bed!). Online learning also means you can revisit any lessons whenever you like, especially helpful for partners or those balancing busy lives.

Absolutely not. While this course celebrates physiological birth, it’s designed to support all birth journeys; vaginal, epidural, or caesarean.

You’ll learn techniques that help you stay calm and empowered in every scenario. My goal is for you to experience your best birth, whatever that looks like for you.

Many of the tools taught here (like breathwork and relaxation) are invaluable, even if a caesarean becomes necessary.

Absolutely. In fact, Birth, as Nature Intended is perfect for first-time mums who want to feel calm, confident, and fully informed heading into birth.

You’ll learn everything from how your body works during labour to powerful mindset tools that help you release fear and trust the process.

Even if you’ve never experienced birth before, you’ll finish the course feeling prepared, supported, and excited to meet your baby.

The course includes five in-depth modules. Most māmā complete one module per week over about five weeks, but you can move at your own pace.
Whether you want to binge it in a weekend or take it slow over several months, it’s completely flexible.

Yes, definitely. The course content is universal and applies no matter where you live.

While a few examples refer to the New Zealand maternity system, everything you’ll learn, from the mindset tools to body-based techniques, supports all birthing experiences globally.

Because every birth is unique and influenced by many factors, we can’t offer refunds based on individual birth outcomes. However, we do offer a 14-day money-back guarantee from your date of purchase, so you can explore the course, try the tools, and decide if it’s the right fit for you. You have nothing to lose, and everything to gain.

.

Helping women reconnect with their innate power and have the empowering birth they deserve.

Legal